This morning I was thinking about SEO, google rankings/SERPs and all that jazz. One way to get higher page rankings in google is to have a lot of backlinks. Even better a whole lot of backlinks from sites in related niches. And even better backlinks from high authority sites that have high pagerank.

As a person who uses Google to search for information I like to see top quality sites ranking in the first 10 pages. Sites I can trust, sites that I know the information will be accurate, sites that aren’t misleading.

Bad Tony – A Fictional Tale

Let’s say for example I have just bought a new puppy and I want to teach and train it myself. So I do a search for ‘puppy training from home’ or something like that. I click on the first link that Google gives me and I start reading the site and applying what is said on the site. It must be accurate info right? It’s ranked number 1 on Google!

So I’m training my puppy and nothing is working. I look deeper into the site and find out the page has been created by a 15 year old kid (let’s call him Tony) who has just been regurgitating information from different places all over the web. They themselves aren’t even interested in puppies, have no experience in puppy training at all – they’re just trying to make a quick buck from their site. (or so it seems)

It would seem the way they reached to the top of the Google search rankings was by spamming a lot of forums and blog commenting section that had ‘do-follow’ implemented. This means that Google will follow the links left behind by our fictional friend (or fiend) Tony bumping up his ranking for keyword ‘puppy training from home’.

No-Follow For A Reason

There is a reason Google created the ‘no-follow’ tag. To prevent un-trustworthy sites from ranking. Just imagine if sites like Facebook and Twitter were do-follow. It would be a horrible place to be. A total spam-fest (ok, just imagine the spam you see on those sites now but 100 times worse). SEO gurus would be spamming it left right and centre getting quality backlinks to their site. By implementing no-follow on such sites it prevents people getting any benefit from Google by posting their link up there. Google will just ignore any site with the ‘no-follow’ tag attributed to it.

Is Your Blog Do-Follow? Be Responsible

If you’re a ‘do-follow’ site owner where it’s easy for others to post a link to get some Google credibility I hope that you’re monitoring all links that are left behind. We should be striving to get the best quality/most trusted sources at the top of Google. As site owners, one way to do this is to make sure all the links we have going to external pages are truly quality/trusted resources. It’s our responsibility.

It’s Our Own Fault Really

At the same time however, as consumers we should make sure we are doing background checks on the information we consume, and see what others are saying about the author/owner before we can truly trust what we’re reading will be accurate and quality information that we can apply to our lives. We shouldn’t just jump on the first site we see and take all the information in to be 100% accurate. It’s too easy to create an information site and claim it to be true. So it’s our responsibility as consumers to make sure we do our research too.