Beginner Blogger

Forget about trying to make money online, putting in banner ads, google AdSense and what have you and trying to make a quick buck. It’s the wrong way to go about it. Make relationships and build trust. I want to tell you a story I had recently that involved a fine wine shop and a $100 voucher.

Usually I buy my wine from the large liquor warehouse down the road. It’s close and the cheapest so why go anywhere else? The $100 voucher I had however, could only be used at the ‘Fine Wine’ shop which was a lot further away and prices aren’t always the cheapest. But I had no choice in the matter I had $100 voucher to use there so there I went!

Make Yourself Known – Help Out

So I walked into the the small wine shop, there was wine EVERYWHERE. Very well organised. It wasn’t long until someone came up to me and was happy to help if I had any questions. He wasn’t in my face or anything, just a simple ‘can I help you with anything’. I told him that I didn’t know a great deal about wine and was looking for a summery type of red (it’s summer here in Australia). To cut a long story short, he was just really helpful, taught me a few things about wine I didn’t know about, introduced me to rare wines that were very affordable and even took the price down on the grand total as I had amounted to $102 or something like that, so he took it down to $100 neat which my voucher covered. Just a small act like that and the fact that he was really helpful meant so much to me. He now has me as a return visitor in me.

I compare this to the liquor warehouse chains where there is no customer service like we experienced at the small wine shop. It’s like being in a store filled with robot workers. No-one goes out of their way to help, the people at the counters are in a zombie-like state. There just isn’t any personality or engagement. The only reason you go there is because it’s cheap. But buying ‘cheap’ isn’t exactly a nice feeling either.

The Best Part

The best part about this story is where it originated. The wine voucher was a gift from my work mates. The gift came from the relationship that had been built from my time of working there. They knew I was into wine because I’d told them through the many conversations we’d all had in the past. Usually the birthday person would just get a credit voucher that they could use anywhere with no personality behind it. But the fact that they bought me the wine voucher shows that my relationship with my former colleagues had value.

How Can We Apply This To Our Sites

When you get people coming into your site (or wine store) – make them as welcome as possible. Sure enough they’ve probably come from a reliable source (my work mates recommended the Fine Wine shop) for a specific purpose (to buy wine). Make sure your content (wine) is fantastic. Use your expertise to help new readers (customers) as much as possible (wine selection, teaching about various types of wines). Give them more than they will expect (learned about new wines, slashed prices, customer care). Engage with them afterwards (business card).

Deliver care and engagement to your visitors and the people you have just met online. Give them a reason to trust you. I feel so much better now buying wine from the Fine Wine shop than the local liquor warehouse even though the Fine Wine shop is a bit further away and a bit more expensive.

So don’t be too warped worrying about making money through your blog.  Worry about making relationships online and care for people enough that they’ll go out of their way to come back to you. Give them kindness, helpfulness, genuineness, value and trust and you’re in for a great ride.

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