A lot of people recommend if you’re going to have ads on your site, display them on your site from day one. This is so your readers get used to the fact that you have ads on your site. But the problem with this is that how can you really make any money from google AdSense from the start? You’ve got a brand new blog where you’re trying to gain readers trust, yet you’ve got no traffic coming in and you’ve got AdSense running around all over your site.
What is AdSense?
For those that don’t know here is what AdSense is according to wikipedia
“AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis… “
Negative Vibes
The problem with AdSense is that you have no control over what is displayed. The ads are displayed based on the keywords on your page. For example if you have blog post about planting herbs in your garden then ads about herbs will display on that page. That ad that links to a product may not be a product you like, it may be a horrible product – but you have no control over it.
I don’t know about you but I don’t have any positive vibes flowing when I go to a blog that is displaying google AdSense ads. That’s not to say it’s a complete negative, but there aren’t any POSITIVE vibes flowing seeing advertisements on a blog.
Understandably, you probably wouldn’t say no to making some money but if your blog is brand new how can you possibly make anything significant? I had 1500 visits with adsense running and didn’t’ make a cent. So I took it down as I didn’t see any value at all in having adsense ads up anymore.
If you’re in blogging looking to make a quick buck, think again. Blogging takes time. It’s building a reputation for yourself and your blog and that just doesn’t happen overnight. Focus on creating killer content and interacting with your audience and grow your blog/readership network.
A better way to make money from a brand new blog would be to have something like a donate page. Buy me a beer is a popular and fun monetisation strategy for your blog where readers of your blog aren’t intruded by heavy AdSense ads. If people are getting great value from your blog they may feel like being generous and donating some money for the hard work you’ve done when you are expecting nothing in return.
Focus on Content and Communication
Perhaps a better way to go about it would be to NOT have ads from the start, but have great communication with your audience about ads (and anything in general about your blog, your readers are what makes your blog live and breathe).
If you plan to have advertising in the future, communicate this with your readers. If you’re putting out amazing valuable content that your readers just love and have built solid relationships and trust, then I bet they wouldn’t mind you putting up advertising to make some money for your hard work. As long as you communicate this clearly why would they be too upset then? You’ve already built up the relationships, the trust, the readership, the great content for nothing in return.
Do You Run AdSense Ads?
I would love to know what your thoughts are of AdSense ads. Here are a series of questions to think about:
- Do you run AdSense on your blog? (put a link to your blog in the comments below so we can check it out if you do)
- Have you made money from it?
- Is displaying AdSense ads worth it?
- What are your thoughts when you visit a site with AdSense ads?
- Have you ever clicked on an AdSense ad?
- Are you completely numbed by AdSense ads that your eyes just roll over them?
Feel free to add anything else!
Remember – rock on – focus on your content, your readership, build trust and communication. Endorse products you believe in. Don’t let google run the advertising show if you want to go down that avenue.
If you enjoyed this post you may also enjoy:
The Easy Way to Set Up a Blog Using WordPress
How To Submit Your Site to Google
What To Do When Someone Has the Same Blog Name As You
How I Set Up Google Analytics To Track My Blog Stats
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[...] original here: Is Having AdSense on your blog worth it? | Beginner Blogger Adsense Help – Share and Enjoy: These icons link to social bookmarking sites where readers can [...]
I definitely think that there is a place for Adsense in blogs. However, I will qualify that statement by adding that the majority of technically focused, MMO users will not click adsense. But, if your niche is in an area that is outside the Internet Marketing or Make Money Online niche, there is most likely a place for adsense in your blog.
Personally, I use adsense on a couple of my blogs, and a great example of one that Adsense is working on is http://www.franchisebuzz.com.au. I make on average $2-10 a day from about 60-80 visitors (according to Google Analytics).
I think it is just about finding what works for your individual blog, whether it is affiliate sales, private ad sales, adsense or product creation.
Very good point raised, Tom. As someone ‘technically focused’ I know exactly what or what aren’t ads so it’s always something I’m numb to. Even if the ad sounds pretty good something prevents me from clicking it, I just don’t trust it. I would rather buy products from someone I trust or from someone I trust that has recommended a product and truly believes in it.
I think there are many ‘beginner’ bloggers out there that will jump right into adsense though hoping to earn a quick buck without much thought behind it other than ‘to make a quick buck’. I think building a reputation and authority in your niche is more important to begin with.
You’ve obviously got the experience and authority behind you and can leverage that to new projects you start
I think the only real way to make anything work as far as making money including AdSense is to do just as you said, Sarge, which is build a relationship and communicate your plans with your readers. Include them in what you’re going to be doing and find out what they want. Talk with them and keep talking with them.
Trust is huge and in one second you can ruin that. Is ruining trust worth that first dollar?
Obviously you have a problem the Adsense and what Tom said about MMO sites is true. Every blogger, even beginners should know that they should build reader’s trust. I personally click on adsense I see of interest and I rather click on adsense than any other Ad. You just have to know where to place Adsense and how to customize so it doesn’t bug/annoy your readers.
I’ve been using Adsense pretty heavily over at FM-Britain for the past few months and racking up about $2-$3 a day. (woo hoo!) – but as others have said, this is a very niche blog and can understand why it doesn’t work well on the “tech” based blogs.
Even so, it takes a lot of experimenting to find the most effective ad placements, using keyword density to make sure the contextual ads are most relevant… and then at the end of the day, it still doesn’t really provide the best of income. To steal a quote from David Risley, “it’s the welfare program for bloggers”.
Is it worth it? It could be… but only for “pocket money” if done well. If you’re in a niche that would click on such ads and can place just 1-2 Adsense blocks tastefully & minimally around your content, then go for it. Cluttering your whole blog with it, though… I think there’s more beneficial ways to use that space.
Cheers for the linkback
I’ll be honest, donations aren’t really for regular readers, they are more for supporting my work with plugins (for now at least), which does take up a lot of my time. It’s not essential, but it is appreciated (I’ll talk more about this in a post in the next week or two on my blog).
Onto your point, yes I have had adsense on a couple of sites. 5 or so sites have it on in fact. Of them, only 2 have been profitable. The first one was ultrafirefox.com when Google paid you $1 to download firefox. Made quite a lot of money with that site a few years ago. The second is still turning over for me, and no you can’t see it
It works better for more SEO orientated websites, rather than blogs. Some holiday/travel keywords get around $5-$10 a CLICK (my work has a job that turns over about $35 a DAY with Adsense). Blogs though, it is absolutely terrible.
@Eric – Exactly, is it worth breaking trust with your readers over your first $1? No. Build trust and communicate.
@Koneck – The problem I have with it is that you don’t have any control over what is potentially selling on your site. Yes your readers can be smart enough not to click on them but they’re coming to your site because of your content (usually). I think far too many beginner bloggers hear they can monetize their blogs with adsense, hear the success stories and go bonkers with that thought process. Provide to your readers, not to yourself.
@Jordan Cooper – Awesome quote by David Risley “it’s the welfare program for bloggers”. Sure you could gain a bit of pocket money with adsense if done correctly. If it’s not a bother to your readers then go ahead. Just don’t clutter your blog with it as you said. Focus on other ways you can help your readers and still make money yourself – other than adsense.
@Rhys – Haha no worries Rhys. I am planning on doing something a little similar like ‘buy us a beer’ at a footy site I’m about to run with a couple of mates (footyhigh.com).
I think once people realise how easy it is to use paypal and pay for things online I think people would be more inclined to donate others that have put in a good effort producing free content. It has taken me years to get to a comfortable to paying things online and only just now really getting the hang of using paypal. I made my first donation last night with it and I’ve been using the internet for years. I think as bloggers we really need to educate others on how to use services like paypal if we would like to receive a donation (in a subtle way so it’s not like DO THIS SO YOU CAN PAY ME!)
There have been many times where I would like to thank someone by donation or the like but not really comfortable of transferring dollars over the internet in the past. If it were as simple as passing real money through the computer monitor to someone at the other end for helping me out I would have donated a lot of money to people!
Look forward to your post, it seems you’ve been working hard on your wordpress opt-in form.
I’ve used AdSense for a good few years now and it’s been a steady income but I’m slowly moving away from it.
A few years ago, banner ads were ugly and you didn’t want them cluttering your sites. AdSense came along and offered text links which blended in much better and users weren’t so against clicking them. I think that’s started to change and what was once a nicer advert, is now as ugly as banner ads were.
To get a good CTR you need ads in prominent places. Places I would much rather display my own content or further down the line, my own products.
I used to display 3 ads on every page. I’m now down to one big ad at the bottom of the page but am considering removing that and using the space more wisely to make my blog more usable!
If you’re not out to build a brand or to please users. AdSense can be a perfect source of income.
@Lee – Your last point makes great sense. Do you think that’s why people with ‘personable’ blogs that are building a brand and pleasing others don’t like sharing other blogs they may run which are purely for SEO and using aggressive marketing tactics that may harm their personal brand?
Like Rhys mentioned in his comment, he has blog(s) running adsense that are doing quite well but won’t share with us the link. Do you feel bad about the fact that you’re running adsense? Do you think it will harm your reputation? (maybe it’s x rated, heh
)
Hey Sarge, I use adsense on my http://www.reviewsaurus.com blog and it works pretty well for me. I don’t make huge amount of money from it – however I make 500 dollars from it every month – even though I haven’t worked on that blog from long time. Although, I’m starting to put up content on it again.
Adsense works pretty well for those who are not targeting pro internet users.
Kind of echoing what everyone else is saying, but yes it depends in niche. I once ran Adsense on Mike’s Life and because the audience is “net savvy” it was a waste of effort. But we run some Adsense on my wife’s travel blog and manage to hit three figures every month. We won’t get rich, but it’s a decent meal out on Google once a month.
I had Adsense on Web Career Girl at first and made money here and there, but it really wasn’t worth it for how bad it made it look. Then again, like Mike CJ said above me, it does work on niche sites but I do see those as a little different.
I have mixed feelings about ad sense, it has made me a few bucks but some of my blogs that were done in the early days were two dimensional, take lowcarb golfer for example: adsense doesnt know whether to advertise diet plans or golf courses. And as far as I know there is no one at Google who I can talk to to say, hey guys, I want these types of ads on my site and no others.
I really havnt worried too much about it because my traffic stats still suck but I think one of these days I might bag the adsense. But donations still feel kinda tacky to me.
Hmm, a thought provoking post. Great post.
Adsense income is a function traffic. It is the major source of income for sites like ezinearticles.com for obvious reasons.
I think the best way to earn on your blog is to create a balanced portfolio of income stream and to be patient at the beginner stages.
Cheers,
Olusegun
As it’s been said before. Really depends what niche you’re in. Personally I have nothing against adsense on blogs, they are usually not intrusive. I run adsense on my blogs and while I don’t make big money from them, it does generate enough to cover hosting costs, which is cool.
I’m of mixed emotions on this topic.
On my IJS blog, I actually removed Adsense for about 8 months just to see what would happen. I didn’t think I would miss it, since it generated very little income anyway, but I noticed that other stuff seemed to overwhelm the blog so much so that I recently popped it back in some fashion, one little strip just to have it there. I did kind of miss it; something comforting to me in seeing something familiar.
Then again, maybe I’m nuts.
My main problem with AdSense is that it takes people away from my site, therefore I only use it on sites that don’t offer products. It works on my fitness blogs, and although I don’t make a ton of bank using it, a few hundy a month ain’t bad.
Hey Sarge,
I haven’t earned anything from AdSense. I’m a member of http://MMOSocialNetwork.com and we have the revenue sharing set up with AdSense. It’s so new, that I don’t think there is more the $2 there, but the community is growing so it might improve.
To be honest I really don’t think people (except bloggers) notice what the different ads are. I know when I first started blogging I thought ads were just ads – not google or affiliates ad or people selling their own products. I also thought that all ads were potential spam – no wait – I still think that. LOL
Thanks for bringing up the topic.
@Ileane
I use Adsense, and I am getting my first check later next month. It isn’t a whole lot…but it is good enough for a week of groceries. Hopefully things will get better if my traffic continues to build. However, I hear if you really want to monetize your blog you need to try selling some sort of product – like an ebook or membership service.
Did you ever write a comparison of Adsense to other program such as Text Link Ad? Would like to read others’ experience with different Ads.
Thanks.
Yes I am suing adesene on Meditation Rocks! and it earns $5 a week on average which is not much. But it’s worth it in experimentation mode. You know when you haven’t put together all the pieces of your blog enterprise.
I am seriously thinking of moving away from Adsense. For a blog like mine that runs in more than one main topic, even though with coding I have tweaked it enough to be as “relevant” as possible, some day I am really shocked what they display. (No I am not promoting Scientology for the life of me, what gave you that idea!!!) Anyway, money? Hardly any! So I am wondering what to replace it with?
[...] to awesome bloggers like my friend Sarge over at Beginner Blogger we have a great source of dialog about this topic and a lot of others, someone to bounce our ideas [...]
hi sarge! visiting your blog..
I Removed my adsense ads on my blog already when I discovered that I was only making.. $0.03 per CLICK with it.. HollyS**t..
The Adsense advertisers somewhat became “wise” with adwords now… I’ve heard about this “google ad placement method” where the advertisers actually get $0.01-$0.05 cents per click… and that’s pretty much the strategy they use now…