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Most bloggers recognize the importance of sharing their content with as many social media outlets as they can get their hands on. It seems there’s no end to the number of sharing, microblogging, and bookmarking services to sign-up for. Social networking tools are a bloggers best friend and they can be used to provide a constant stream of traffic to your blog.

Karl Foxley of FMSSEO, highlighted the value of YouTube and podcasts in 30+ Ways To Generate Traffic To Your Website. By adding podcasting and video sharing sites to your portfolio of social networks, you’ll expand your reach to potential subscribers from new audiences in the quest to attain higher Alexa rank, and ultimate blog supremacy.

I suggest you create your own how-to or introductory podcasts to improve your brand recognition and boost your credibility. Post videos on your blog, but also increase your chances of going viral by adding it a plethora of sites including YouTube, iTunes, Vimeo, and a string of others. Another benefit is that some sites, like Blip.tv offer the possibility of additional revenue streams by adding sponsored clips to your content.

You can create video, and also audio podcasts or you can do both. I prefer using video mostly in the form of “how-to” screencasts. Here’s what you need to get started with screencasting:

  • Recording Software
  • Mic
  • RSS Feed for distribution

Here’s a short screencast I created to demonstrate the recording interface from the Screentoaster.com website:

When you are done creating your video, you are ready to share it with the world. Register with video sharing sites like some of the ones I joined:

Blip.tv
Daily Motion
How Cast
Metacafe
Vimeo
YouTube
Zoopy

Next, sign up for TubeMogul, where you can save lots of time by uploading your video once for simultaneous distribution to all of these sites for maximum access to a multitude of new subscribers. In my last post Promote Your Blog With a Podcast I talked specifically about how “creating an account and uploading videos to Blip.tv sends an RSS feed directly to iTunes”, and how the use of video is directly responsible for a significant increase in my traffic. Additional resources and tutorials are listed on my blog as well.

tubemogul

What are your podcasting experiences? What useful resources you’re aware of?

This is the first guest blog post for Ileane from Ms. Ileane Speaks. Ileane and I have been Twitter and blogging buddies for a while now and now she is branching out into podcasting. You can find Ileane at http://ileane.wordpress.com or subscribe to the podcast at http://msileanespeaks.blip.tv/ Her debut tutorial which includes the podcast Screencasting 101.

I’ve personally learnt a lot from Ileane, she’s a great blogger and person. So make sure you check out her blog and podcast!

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Comments

There are 11 comments for this post.

  1. ileane on January 2, 2010 11:23 pm

    Hey Sarge,

    It was my pleasure to do my first guest post on your blog. I’m really glad that we were able to build our social networks through Twitter, FaceBook, Blog Engage and who knows what 2010 is going to bring us next. Thanks for your support. This was really fun.

  2. Keith on January 2, 2010 11:45 pm

    Thanks for the tutorial, I have been experimenting with different ways to screen cast and upload videos to my site for future posts. Glad to see Ileane getting around too!

  3. Glen on January 3, 2010 12:08 am

    Nice tutorial.
    I also have been toying with the idea of video/ audio posts for my blog so this tutorial is really helpful and timely..

  4. Dick on January 3, 2010 1:46 am

    Hiya Sarge,

    I hooked up with Ms Ileane a couple of weeks ago when she introduced a post about Screenr. I immediately saw the potential and made a video about the experience, it was so cool. Anyway, I am really excited about using this app for my internet marketing business and throughout my entire network. I even got a face lift and new teeth so I would look good! Just kidding but I do thank you for the distribution list.
    And happy new year too!

  5. David Hobson on January 3, 2010 5:01 am

    Nice tutorial, podcasting is something im really looking into at the moment

  6. Sarge on January 3, 2010 8:37 am

    @Ileane – You’ve been an awesome friend Ileane! You will go far in 2010. Can’t believe this was your first guest post!

    @Keith – Which programs/ways have you been experimenting with?

    @Glen – Would be great to see some videos/tutorials on your site. I think can connect with your readers in more meaningful ways sometimes through the use of video.

    @Dick – Sceenr is amazing. You can produce a video and have it live within moments. Only thing I don’t like is that it’s published to your account on Screenr before you can save it to your desktop if you wanted to make some edits.

    @David – Definitely get into it podcasting David! It’s great :)

  7. Paul Cunningham on January 4, 2010 8:27 pm

    Nice tips, thanks a lot for that. Maybe I should be adding podcasting to my 2010 to-do list…

  8. Help Readers Find Your Guest Posts | Basic Blog Tips on November 8, 2010 7:03 pm

    [...] How To Reach A Wider Audience With Podcasting – Sarge from Beginner Blogger [...]

  9. roll off trailers on September 20, 2011 6:07 pm

    I’m trying to block my little sisters from downloading useless podcasts and radio streams they use in itunes. It clogs up our network and as many times as they’ve agreed to stop podcasting they continue to do it.

  10. Caesar Parisi on October 21, 2011 1:42 pm

    Nice one Sarge! :D This Article may not look interesting but for those who are phone of these stuff, like me, are really able to appreciate this. You also tutor as even more about this.

  11. p90x on November 6, 2011 7:29 am

    Podcasting is great for getting your name out there. I do think it can be a bit intimidating for people new to it. I do also believe it is worth the time to do it however.

    - Robert

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