
A new month, a new year, a new decade, a new chapter. Welcome to 2010!
As you know I left my day job at the end of November so I’ve been able to spend a lot more time on Beginner Blogger. As a result my stats his month have been fantastic! Best month by far and even beat the pants off my great month of October.
The great thing is I still feel like I can work even harder so therefore my goals for January are much more challenging than previous month. I’m up for the challenge, are you?
Let the numbers begin!
Remember green is good (means I did greater than last month) red is bad
Twitter stats for December
Tweets – 639 +359 more than last month (total 1765)
Followers – 495 +407 more than last month (total 2180)
Mentions – 460 +270 more than last month (total 1071)
I used twitter a lot more this month spending a great deal of time interacting with my followers and continuing to pump out the tips, questions and links I feel will be of value to you guys. The trick now is to manage the time I’m spending using social media so it’s effective, valuable and also isn’t considered wasting time.
Below is the daily clicks graph from hootsuite showing how many clicks I got from links I published on twitter. Note that it drops off at the bottom. That’s because I’ve gone back to using bit.ly links as people were complaining that they didn’t like the ow.ly bar that HootSuite uses.

I do not care about the actual number of followers that displays on my twitter. I would be happy if the number didn’t even show up. What’s important to me is the engagement and value I can bring to others through twitter. If that means going out of my way to find people I can help and follow them so they follow me back then that’s what I’ll do. Helping bloggers blog and developing strong relationships is what I’m about. Think of the number of twitter followers like the sand grains when sifting for gold. The gold is what I’m after. Or the nugget
Twitter Statistical Goals for January:
- 2500+ followers (in total)
- 150+ valuable twitter tips and links to resources that will help you
- 500+ Mentions (@ replies)
Facebook stats for December
Fans – 45 +31 facebook fans made than last month (total 74)
I had a goal of getting a total of 50 facebook fans this month. I reached the goal about half way through the month so that was really great. I did a bit of promotion on twitter and put up the facebook fan page box on the sidebar of the blog. It goes to show that a little bit of promotion really works, the trick is to promote at the right times and make sure you’re still giving away free valuable content so readers won’t get annoyed with self-promotion. Remember: Give more than you receive
Below is a graph of people becoming a fan over time. That big spike I believe was when I suggested to my facebook friends on my standard facebook account to join my fan page – a very handy tool that facebook has.

Facebook Statistical Goals for January:
Blog stats for December
Posts – 10 +8 more blog posts made than last month (total 36)
Comments – 154 +134 more comments made than last month (total 252 – excluding myself, pingbacks and spam)
The amount of comments I received this month was incredible! This is probably the stand-out stat for the month for me. Just imagine if I had published more blog posts.
Blog Statistical Goals for January:
RSS stats for December
Subscribers – 17 +7 more subscribers subscribed than last month total 45
I reached my goal of 40 RSS subscribers which was great. A little promotion on twitter that was it. I learnt the other day that if someone just visits the feed and doesn’t actually subscribe it will count as a stat but doesn’t count as an on-going subscriber stat if they don’t subscribe. So what I’m thinking happened is that I put a link to the Beginner Blogger RSS feed on twitter which got a big spike in traffic to my feed, but not everyone subscribed they just visited the link. Hence the spike up and back down.

RSS Statistical Goals for January:
- 75+ RSS Subscribers (total)
Google Analytics stats for December
Visitors – 1560 +922
Unique Visitors – 853 +487
Visitors not from Brisbane (my home town) – 1334 +800 (Because my IP address changes and I check my site constantly on different computers I wanted a way to check my stats that didn’t include my visits)
Visitors not from Brisbane and time spent on site higher than 0 seconds – 586 +400 (I wanted to see how many visitors came to my site that spent greater than 0 seconds on my site – i.e. the page fully loaded and they spent some time on the site. I’m not sure if this is entirely accurate)

Massive increase of pageviews and average time spent on site.
Google Analytics Statistical Goals for January:
• 2000+ Visits
Email Subscriber stats for December
Subscribers – 12 +7 more email subscribers added than last month (total 26)
I ran a Christmas Competition and giveaway on Christmas Day that ran for a few days. The prizes weren’t huge but the reception was great. Congratulations to Ileane on winning!
If you don’t want to miss out on the next competition make sure you’ve signed up to the newsletter. You’ll be added into the draw
Sign up to Beginner Blogger Newsletter
Email Statistical Goals for January:
Review of December Goals
*120+ Twitter tips SUCCESS
*300 blog comments (yes, Three Hundred blog comments) SUCCESS – I completed this relatively earlier than I expected. It was good fun and made a lot of new connections. I seem to stand up and get really into setting myself challenges like this
*15 blog posts or 1 blog post every 2 days Mixed Bag – While I didn’t get 15 blog posts out on the site published, I have written 15 blog posts to 90% completion.
*2xVideo blog – one featuring me and one tutorial/screen post (or a mixture) SUCCESS – I talked about What the Tweetmeme button does and did a video review for Beyond Blogging. I plan to do more videos so make sure you’ve subscribed in one way or another.
*2-4 emails to subscribers SUCCESS – I sent out an email about the Beyond Blogging Book (aff link) and a Christmas special email both of which are exclusive to the newsletter so make sure you sign up if you want to receive some extra content.
*3 guest blogs FAIL – I wrote one which isn’t live yet. I will strive to write a lot in the near future, especially when I get the redesign of the site up. Oops did I say that too soon 
*50 FB fans SUCCESS – I promoted this a bit on twitter and started adding a lot more people on my facebook page and referring them to the Beginner Blogger fan page
*40 RSS subscribers SUCCESS
*20 email subscribers SUCCESS – The Christmas Competition and Giveaway paid dividends for this goal!
Goals For January
* Complete redesign (At least 80% completion – February is the deadline)
* Email redesign (to go with redesign)
* 50+ blog posts written (not necessarily published, they could also be guest posts)
* Spend 30+ hours interacting/commenting with other bloggers and blogs
* 2-4 Emails
* Distribute videos across the net to other video sites
* 180+ Twitter Tips and quality links
Statistical Goals For January (out of my direct control)
* 2500+ Twitter followers (in total)
* 500+ Twitter Mentions (@ replies)
* 100+ FB fans in total
* 200+ Comments
* 2000+ Visits
* 75+ RSS Subscribers (total)
* 40+ Email subscribers (total)
The 50+ blog posts is my personal challenge this month. Last month it was to comment on 300 blog posts which I did successfully.
The redesign is something I have been wanting to do for quite some time but I subscribe to the idea that you shouldn’t mess around with the template too much and focus on the more important tasks like relationship building and creating content. This current design has been around for a while and I’ve never been quite happy with it to be honest so now is time to change it up. I’m excited about the redesign and the direction this blog is heading!
So that’s December stats and January goals for this month! Any questions please let me know in the comments below.
(Fireworks image from Free Design 4 Me)
If you enjoyed this blog post you may also enjoy:
Beginner Blogger Stats and Goals – Nov-Dec 09
Beginner Blogger Stats and Goals – Oct-Nov 09
Beginner Blogger Stats and Goals – Sept-Oct 09
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